The label was launched in 1980 in the Netherlands. Roadrunner’s initial business was importing North American metal-band recordings into Europe. In 1986, Roadrunner opened its US headquarters in New York and later opened offices in the United Kingdom, Germany, France,Japan, Australia, Denmark, and the latest in Canada. Early successes included albums from King Diamond (the first Roadrunner artist to enter the Billboard Top 200 albums chart) and Annihilator. The label also handled early Metallica releases in the Scandinavian region. The end of the 1980s saw the release of two albums that are now considered classics of their respective genres:Obituary’s Slowly We Rot and Sepultura’s Beneath the Remains.
The 1990s saw the arrival of acts such as Life of Agony, Machine Head, Suffocation, Type O Negative, and underground grunge rockers Willard. As the 1990s wore on, several of Roadrunner’s bands managed to make an impact on the mainstream, most notably Sepultura and Type O Negative. Sepultura’s 1993 album, Chaos A.D., became the first Roadrunner band to crack the Top 40 on the Billboard album chart. Type O Negative became the first Roadrunner band to receive a certification from the RIAA; this was a Gold award (and later Platinum award) for the 1993 album Bloody Kisses, which was certified in 1995. The band also became the first Roadrunner band to receive radio play. In 2000, Slipknot became the first Roadrunner band to go Platinum.Nickelback were also very successful on the label (except they were on another label at home in Canada). Derek Shulman ran the label in the late ’90s.
Beginning in 2001, Roadrunner was distributed by the Universal Music Group through a share of the label owned by The Island Def Jam Music Group. This deal has now expired.
On December 18, 2006, Warner Music Group signed an agreement to purchase a majority in shares (73.5%) of Roadrunner Records’ parent company, Roadrunner Music Group B.V. This deal became finalized on January 29, 2007 after receiving regulatory approval in Germany.
On June 11, 2008, Roadrunner Records was voted as the “Best Metal Label” by Metal Hammer at their Golden Gods Awards, an award that it has won the past four years in a row. The award was accepted by Sharon Den Adel and Ruud Jolie of Within Temptation, one of Roadrunner’s biggest acts.
However, Roadrunner has also been accused of being a label only interested in current or trendy alternative music, reflected by their roster of mainly popular and metalcore acts. The most notable example of this is the treatment of the main death and thrash metal bands on Roadrunner’s roster throughout the 90s including Obituary, Deicide, Death, Gorguts and Pestilence who were either dropped or left the label after ill treatment. One of the earliest names on the label, King Diamond (who was originally signed to then-Roadracer with the legendary Mercyful Fate before embarking his solo act), left the label due to alleged lack of promotional support for the 1990 King Diamond release, The Eye. Type O Negative left Roadrunner in 2006 following a dispute over the label releasing a “hits” compilation, The Best of Type O Negative, without prior notification to the band, which led them to accept a more appealing offer from SPV Records. In 2008, punk cabaret chanteuse Amanda Palmer was told by the label that they wanted to re-edit her video for “Leeds United” to make her look slimmer, causing a firestorm on the Internet from fans. On April 6, 2010, Palmer announced on her Twitter account that Roadrunner had dropped her. The most recent complaints about Roadrunner have come from one of the label’s biggest bands Megadeth.
Roadrunner Records was significantly affected by Warner Music Group’s legal dispute against YouTube, including having their account’s YouTube partnership canceled. Most of the videos on their channel, however, are still viewable. There is even a disclaimer talking about Warner’s dispute right on the channel.
On November 11, 2010, Warner Music Group announced they had acquired the remaining of Roadrunner’s stock. Roadrunner will continue to operate as a distinct brand within WMG, according to sources. Cees Wessels, the label’s founder, remains CEO.
On April 26, 2012, it was announced that Warner Music Group were to make substantial cutbacks throughout Roadrunner Records worldwide operations. According to staff working at the company, The UK offices and the Canadian offices of Roadrunner Records are to be closed completely, with severe levels of cutbacks occurring across the rest of the label worldwide. It has also been announced that the Roadrunner office in The Netherlands is to close, and that the label’s founder Cees Wessels is stepping down from his role of CEO.